Table of Contents

If you're new here, you may want to subscribe to my monthly blog updates by email. As a thank-you gift, I'll send you my free special report, Your Author Website: 21 Content Ideas for Profit and Publicity. Thanks for visiting!

Enter Your Email


The Web-Savvy Writer

Second Edition
November 2008

by Patrice-Anne Rutledge

INTRODUCTION: THE WAVE OF THE FUTURE—ONLINE BOOK PROMOTION
Online Book Promotion as Your Competitive Edge
Getting Started with Online Book Promotion

1: PROMOTING YOUR BOOK WITH A WEBSITE
Planning Your Website
Your Book: Core Content for Your Site
Additional Content Ideas for Your Site
Getting Graphic
Getting the Attention of the Media with an Online Media Kit
Five Ways to Design Your Site
Six Do’s for Your Website
Six Don’ts for Your Website

2: PROMOTING YOUR BOOK WITH SEARCH ENGINE OPTIMIZATION
Creating Your SEO Master Plan
Optimizing Your Site
Submitting Your Site
Tracking Your Site’s Success

3: PROMOTING YOUR BOOK WITH A BLOG
Blogging 101
Creating Your Blog
Making Money with Your Blog
Getting Your Blog Noticed
New Trends in Blogging

4: PROMOTING YOUR BOOK WITH RSS FEEDS
RSS 101
Creating Your RSS Feed
Promoting Your RSS Feed

5: PROMOTING YOUR BOOK WITH A PODCAST
Podcasting 101
Creating Your Podcast
Promoting Your Podcast

6: PROMOTING YOUR BOOK WITH AN EZINE
Planning Your Ezine
Ten Content Ideas for Your Ezine
Creating Your Ezine
Eight Ways to Promote Your Ezine

7: SELLING AND PROMOTING YOUR BOOK WITH ECOMMERCE
Determining What You Can—and Can’t—Sell Online
Selling Products from Your Website
Selling Products on Other Websites

8: SELLING AND PROMOTING YOUR BOOK ON AMAZON.COM
Selling Your Books on Amazon
Creating Your Book’s Detail Page
Creating an Amazon Profile
Promoting Your Book on Amazon
Other Ways to Make Money on Amazon
Making Money with Amazon Associates
Tracking Your Success

9: PROMOTING YOUR BOOK WITH ONLINE ADVERTISING
Getting Ready to Advertise Online
Advertising Online
Generating Advertising Revenue

10: PROMOTING YOUR BOOK WITH AUDIO AND VIDEO
Promoting with Audio
Promoting with Video
Creating Video Book Trailers

11: PROMOTING YOUR BOOK WITH ONLINE PRESS RELEASES
Online Press Release Basics
Getting Started with Social Media Press Releases
Tracking Your Online Press Release Success

12: PROMOTING YOUR BOOK WITH ARTICLE MARKETING
Focused Content for Maximum Results
The Right Resource Box
Submitting Your Articles
Tracking Your Article Marketing Success

13: PROMOTING YOUR BOOK WITH A VIRTUAL BOOK TOUR
Virtual Book Tours 101
Ensuring a Successful Virtual Tour
Find Virtual Book Tour Stops That Generate Results

14: PROMOTING YOUR BOOK THROUGH SOCIAL NETWORKING
Social Networking 101
Promotion Your Book Through Social Networking
Promoting with Social Bookmarking

15: TWELVE MORE WAYS TO PROMOTE YOUR BOOK ONLINE

ASK THE EXPERTS: 12 SUCCESSFUL AUTHORS SHARE THEIR BOOK PROMOTION SECRETS
Author Profile: Peter Bowerman
Author Profile: Ann Douglas
Author Profile: Lee Foster
Author Profile: Diana L. Guerrero
Author Profile: Shirley Jump
Author Profile: Tee Morris
Author Profile: Angie Pedersen
Author Profile: Paris Permenter and John Bigley
Author Profile: Dan Poynter
Author Profile: Stephanie Roberts

90 ONLINE MARKETING TERMS EVERY AUTHOR SHOULD KNOW

INDEX