Although blogging can be a great way to interact directly with readers and clients, your blog posts can also capture the attention of journalists working on a story. According to a recent survey by Euro RSCG Magnet (a noted PR firm) and Columbia University, 51% of journalists use blogs regularly and 28% rely on them for day-to-day reporting. The downside: journalists find few blogs entirely credible.
As a freelance journalist as well as a book author, I’ve counted on web resources such as blogs to help me fill in gaps in my research, discover new story angles, and even locate experts to interview. By focusing on quality content backed by your solid credentials, you can develop a blog that reaches out to readers and clients as well as the press.
