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On this page you’ll find links to a collection of articles that will help you tap the power of technology to grow your writing and publishing career.

Seven Favorite Ways to Promote Your Video Book Trailer
As a published author, or soon-to-be-published author, you’re one of the rare few who have actually made your dream a reality. But publishing your book is only the first step. Promoting your book is the next, and often larger, step. Reaching out to the Internet’s more than one billion users is one of the best ways to easily and inexpensively promote your book to your target audience. Creating a book video—also known as a book trailer, book teaser, or book presenter—to pique interest in your book is a great way to reach this audience.

Your Author Website: Five Tips That Generate Results
If you’re an author, you need a website. A website is the core and starting point of any online book promotion campaign. Despite the current popularity of blogs, podcasts, and ezines, your website is still your primary online “home” for information on your book. To create a profitable site that generates results, you need to do several things.

Blogging Your Way to Book Profits: Five Tips for a Successful Book Promotion Blog
You created a blog to promote your book and you’re pretty happy with the way it looks and the intriguing content it offers potential readers. But so far the stampede of visitors—and buyers—hasn’t arrived and you’re not quite sure what, if any, effect your blog is having on your overall book promotion campaign. If this sounds familiar, you have plenty of company. The good news is that by doing a few simple things, you can greatly increase your traffic and your potential sales.

Online Book Promotion: Your Competitive Edge
As a book author, just reading the statistics on the sheer number of books published over the past few years illustrates the competition you face. It’s hard to stand out from the crowd, particularly if you’re the author of a midlist book whose publisher offers little promotion for your title. If you self-published, the entire promotional effort is up to you. This means that today’s authors must self-promote to ensure the success of their books.

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